Jewellers are focusing on minimalistic and everyday jewellery during the Dhanteras festival, with gold prices rising by Rs 9,000 per 10 gm compared to the previous year. Tanishq CEO Ajoy Chawla reports a significant upswing in customer sentiment, with new collections like Dharohar, Rivaah X Tarun Tahiliani's bridal jewellery, and String It receiving significant traction.