Baselworld Back in New Format
RAPAPORT... Baselworld will return primarily as a business-to-business platform targeting the mid-range luxury segment, with live events supplementing a digital platform, organizer MCH Group said.
MCH will launch the digital platform this fall, and will premiere its live events with a popup in Geneva from August 30 to September 3. The main Basel 2022 show will take place from March 31 to April 4 so the dates will be aligned with other industry trade fairs in Geneva, it said last week.
“After the [coronavirus] pandemic had stalled Baselworld over the last two years, we took a lot of time to talk to our partners and exhibitors,” explained Michel Loris-Melikoff, the fair’s managing director. “One thing became very clear: The Baselworld brand must remain, but it must fundamentally change.”