'Diet' is no longer about preparing for swimsuit season, it is 'a tool for well-being … to achieve broader goals of feeling healthy and high-functioning'

As consumers adopt a more flexible and holistic approach to ‘dieting,’ brands have more room to innovate at the ingredient-level through “mindful omissions and swaps” to create products that appeal to shoppers’ lifestyles, according to new research from New Hope Network’s NEXT Data & Insights.

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