Wednesday, 12:56, 03/03/2021
Companies are expected to implement digital strategies to continue to reach customers, experts said while alluding to trends in the e-commerce market this year.
A logistic centre in HCM City. Companies are expected to implement digital strategies to continue to reach customers. (Photo courtesy of Shopee Vietnam)
Shopee, a leading e-commerce player in the country, in a note predicting trends this year, said, “The pandemic pushed businesses, from premium brands to micro-entrepreneurs, to quickly adopt digital strategies if they sought to reach customers amidst the lockdowns.”
As online selling becomes a growing revenue channel for brands and sellers, e-commerce platforms need to work with them to help engage their customers in a differentiated manner and grow their online presence, it said.