Dundurn Rebrands, Adding New Storefront and Imprint
By Ed Nawotka
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Feb 17, 2021
Toronto's Dundurn Press has rebranded and updated its colophon to reflect a new vision for the company. Dundurn, which was founded in 1972, has changed its traditional logo, which featured a castle, to one featuring a progression of arched windows or doors. The new colophon intends to create "a visual effect of a portal or beckoning hallway," the publisher said.
The rebrand signals the publishing house's intent to modernize its program. After being sold to new owners in 2019, the house installed a new staff, including a new publisher, Scott Fraser. Fraser has noted his intent to update Dundurn's publishing program to better reflect the diversity of Canadian culture.