Came in different sizes never fairly standardized but we didnt have grand day coffee lattes or extra large portions of chips and things like that you name it cars homes cruise ships televisions furniture everything seems to have gotten bigger since i was a child how did that happen and is bigger really always better well as the whole economy geared towards super sizing everything today we look at the business of big welcome to an extra large edition of made its not just the things that we buy that have gotten bigger its also the advertising for the whole buildings can now be draped in gigantic posters which of course also have to be produced and now there is a machine that can do just the Worlds Largest a Digital Printer for soft materials can generate prints up to 600. 00 square meters in size our reporter went to pottstown near berlin to see how its done. The worlds biggest passenger plane. A massive container ship. A huge bucket excavator. Monster dump truck and infinity just to. Its maker big image system says its the Worlds Largest textile printer it can be found at the companys premises in potsdam near berlin it creates seamless spreads up to 12 by 50 meters. Their use for Museum Displays advertising banners film sets theatrical backdrops and much more besides. The findings unknowns with alarming customers of those who need extra large formats and yet some by flora chanel fashion show for example vast holes have to be decorated in the high end Film Production sometimes need up to 200 meters printed and in theaters need large backdrops is a constant work that we specialize in anything that exceeds the standard formats. For sure now big image systems recreated an entire street inside the ground in paris. They made a mock up of the salaries and the Sistine Chapel for the film we have a pope because it couldnt be shot in the real vatican. Things are buzzing at the printers theyre getting lots of orders a printed square meter can cost 35. 00 euros though the price varies with the nature of the order like this 1. 00 for an irish opera production the textiles have to meet certain requirements so in those days is given of the fabric as a loose we are at the surface so thats not too dense. Thats the kind we use for theatrical backdrops lets you play with light you can make it disappear with bright light in a gentle like to can let you see the outlines of whats behind it you know that you can create a lot of great effect they were very effective the methods you. To accommodate the huge printing machines and the rolls of fabric the Company Needs spacious premises the plantain parts them started out with one printer now it runs for day and night and has a staff of 30. These gentlemen on a dark background are destined for the stage. The advanced printing machines and inks are the result of decades of development both within the company and through collaboration with research institutes. By our fathers the way ill be in class to have 3 Key Attributes brilliance the right drying time and it has to be eco friendly. And of course it has to do what its meant to do in technical terms or not but if thats. The inks the company has developed are water based and nontoxic thats very important for customers. The tanks often have to be topped up during printing big image systems is committed to investing in r. And d. As the best way to stay ahead of the competition says c. E. O. Ocean a lot of smarts maya. Feel life is copy and that would be very hard to copy exactly what we do you know because so much of it is thanks to our skilled and experienced team from beneath out by the desk so if this is. A competitors have smaller printers and then so that prints together. Now thats a little sum and they are our main competition and its also conquered as much money i think s. M. S. Once the huge prints are finished they have to be hand and fitted with ayelet so that they can be hung up. Heres a recent gorgeous creation a backdrop for handles oratorial both shots are at the zorak opera. Making a launch a version of something can make sense in some instances buses or trains that can hold more commuters. Might it be that expansion causes more problems and its worth is it really us the consumers who want to have a bigger cars rings meals things wheres the limits is less maybe sometimes wolf you know a few thoughts on that subject. X x l and x x s does size matter in the end. Everything is getting bigger cars ships planes and coffee machines. The chinese are even breeding giant 500. 00 kilo pigs. In 1964 the 1st container ship was only 126 meters long and could carry just 276 containers the larger ship today is 400 meters long and carries almost 24000. 00 containers the next generation will be even bigger. Entire airports had to be redesigned to enable passengers to board the double decker superjumbo airbus a 380. 00. And although electronics are getting smaller and smaller coffee machines. Are getting bigger and more complicated but in the end they still just make coffee but. In the cities more people are driving large s. U. V. S the only problem is that the Parking Spaces are not growing with the cars. Why does everything have to be bigger because its what customers want and s. U. V. S safer for the passengers the driver says higher s. U. V. S look impressive and theyre eco boosters. Then there are the delusions of grandeur in architecture the worlds tallest building the burj khalifa is 830 meters tall but itll soon be surpassed by 1000 meters tall. But why arent things getting smaller well they are the worlds smallest vehicle is just a few molecules in size its intended to transport medicine through the bloodstream and the tool used to build it is the size of a single atom. You can also fit the worlds smallest computer onto a grain of rice that one pretty big achieved. Maybe it is because Research Indicates that Consumer Habits do change from one generation to the next that has to do with a lot of different factors the price of oil for example leads to demand for smaller more efficient cars in todays World Climate change has many young people reconsidering their buying behavior we spoke to a trend who says theres a big cultural change coming consumers will actually be sizing down and Companies Better be ready for it. Our era may have always been aiming bigger and higher and better but sometimes teeny tiny is called for. Like here a mini a 12 wonderland in hamburg a huge Model Railway and port. Talking ahoy is a consultant who specializes in Trend Research does that mean is it still the case that in 2019 aiming for growth is still the predominant value of the moment i think that i was unhappy and we need to distinguish between different generations. For older people in germany a big house and a big car a status symbol of us lining up and i mean i think thats part of the culture. War and we live in a capitalist society and were conditioned to feel that property and hanss our own value. Its more about what i own the more time i am got if you have a big. Fire says for the Younger Generation events or adventures may be more important than property while the better. For them holidays are not just for relaxing. Better you know they feel younger people experiences are what count the bigger more intense the better i travel to distant places a big fancy words and things they can post on instagram and all the other social media platforms those are the new status symbols for the Younger Generation. Yet theyre also more aware of the consequences consumption and lifestyle can have on the environment and the climate ostentatious material purchases are out. In the measuring what if i buy a big car for example and post about it on social media i can reckon with my friends criticising me and they wont be writing wow what a fantastic but really did you have to. Not been. Many products could actually be a lot smaller than they are that would save resources and reduce their Environmental Impact despite the Climate Crisis this kind of downsizing is not much in evidence except in the context of high tech. Techniques technical things are getting smaller microelectronics for example lots of new Sensor Technology that can be used to enhance efficiency much grief what that means is that refrigerators use Much Less Energy than they used to and theyre cheaper to run. Then consumers buy bigger refrigerators. This is about the rebound effect. Of people invest what theyve saved thanks to Energy Efficiency and other things that cancel out the desired effect namely using less energy overall. And. This is hamburgs new concert Hall Philharmonia in miniature. Tiny digital devices are proving to be attractive to many consumers. Eventually already in the post smartphone era much soon we might just have a tiny device that projects its display onto our hands things are getting ever smaller the time for them is disappearing disappear a bit. Do young people get things right the older folks like me 50 or over dont they make better use of miniaturized actions do they do what we tend to do the older you get and the more you earn the bigger the things you buy. The line than the 5 for every trend that changes society theres a counter trend my so we cant simply assert everything is getting paid getting smaller kristie there are so many areas that spending im feeling pretty good playing on our phones 24 sevenths. At the same time its become ever more important that we do for example yoga and Digital Detox and that we take a break from or electronic devices. And that means engaging more with the analog physical world whether full scale or miniature the real thing or toy town. But if youre into acquiring big things being rich is probably helpful being the richest the biggest the fast as is usually celebrated in our societies we can compile lists of all those records and usually marvelous human kinds achievements lets have a look at some of the worlds record so we start with supersized wells. Theres a lot of money out there and much of it belongs to just a few people ken percent of the worlds population owns 83 percent of all wealth for them i. E. Ofter a fancy car is just basic. To 2 richest men in the world are bill gates cofounder of microsoft and jeff bezos the founder and c. E. O. Of amazon. The Richest Woman was until recently francoise Bevan Koren Myers character the loreal cosmetics fortune. The rankings have been volatile of light bees olson his wife mackenzie got divorced and as a result of the largest known settlement in history she soared to 3rd position among wealthy women. Then david koch of Koch Industries died and his widow Julia Fleischer called top spot among women. Koch industries is a multinational thats involved in a wide variety of businesses including the distribution of Petroleum Chemicals and energy. And speaking of energy according to a study by the Climate Accountability Institute 20 natural gas and Coal Companies are responsible for 35 percent of fossil fuel and cement Greenhouse Gas emissions between 165 and 27 team. Saudi aramco tops the table with a share of 4. 38 percent. 12 of the 20 companies are state on. Finally lets look at the leading social media company. Facebook. The biggest. Messenger instagram. Well over 6000000 accounts. Among the top 105. 00 are chinese and they are keen to expand outside their domestic market. Even in the upper echelons competition is fierce users and for profit. Vast fields huge open pit mines and massive container ships exemplify a trend to supersizing in many areas of Economic Activity a key reason is of course the search for profits which in itself as come under increasing scrutiny thats underway to limit the seemingly endless upscaling because of farming for example growth always means increasing Environmental Impact to more and more people want to put limits on that they say growth is not always good. Germany Holding Company echo say micromanages 579000 hectares of farmland in russia thats nearly 8 times the size of new york city and its buying up more land all the time. Environmentalist find this trend appalling. Agricultural corporations are getting bigger and theyre using industrialised farming methods huge areas are planted with monocultures and treated with fertilizers and pesticides this type of cultivation has a devastating effect on species diversity and it pollutes the water and depletes the soil a valuable resource that wont last forever. Its europes largest mill producer and it grows feet for its 100000. 00 cows. Some experts say theres no way around a large scale agricultural. Language of the here between farming operations have to expand because the economy forces them to the industry has faced endless pricing pressure in recent decades and farmers can only a scape this pressure by producing more getting bigger expanding and even then they only just make ends meet. I mean i was in the truck if you would have one. Its estimated that to keep up with population growth only to produce 50 percent more food by 2050 than we do now could that be done without industrial farming. Naf very densely populated countries like china that buy enormous quantities of Agricultural Products on the world market. And this is only possible with correspondingly large structures including Trading Companies shipping logistics. Farming operations themselves since what in one picture of between a few knuckles and for a lot of these sprawling fields arent even used to grow food for humans but for animal feed 80 percent of the available land is used in the production of meat eggs and Dairy Products rain forests like in brazil are being cleared for an order to move away from large scale farming and switch to smaller areas with rotating crops that are primarily used for Food Production of the names with. The worlds biggest open pit copper mine is in northern chile its 4300 meters long 3000 white and more than a 1000 deep it took shape over the course of a century everything at the turkey come out to minus scaled up to stick a complex 100 tons soon super sized mining underground as well because theres thought to be 2300000000 tons of all down that. Found some comatose further south on the Pacific Coast theres a one kilometer long pool filled with filtered sea water and heated to 26. 00 degree celsius built is no alternative to the natural beach just next to it the running costs around 300000 here i say yeah and the enormous Swimming Pool is clearly a hit several other countries also have one. Germanys biggest ports humpback is the destination for many large container ships like this one which can carry 20600 containers. Even bigger container ships are being built but not everyone sees the need like comeback senator for economics best talk amount. Of warm as the reality of the reasons are easy to explain the infrastructure of the ports would have to. Being rebuilt to accommodate the huge ships the key walls would need to be fortified it would be a huge infrastructural undertaking was of. And then theres the other question whats the optimal ship size and exploded you know read i think many of todays ship owners have realized that the optimum capacity is actually between 14 and 18000 containers because then the ships consumption isnt so high. These are going to these all the things you have to consider which is why well be delighted to stick with the size we have now but these are all. The city is connected to the sci fi of the river elbe or over the past 2 centuries the elder was drenched several times to accommodate larger ships costing billions of euros and sparking protests from environmentalists the senator wants the current deepening operation to be the last. The city is worried that other ports will expand to welcome the new ships. In this case hamburg would lose out. So its trying to drum up support from other european ports. We cant make this decision alone so were trying to take it to a european level the world has to Work Together on this. And theres no end in sight for the supersize me plenty there are too many benefits more convenience more financial gain and more Cost Effective production which is often what it takes to survive amid the current global competition. Now do you also have a colleague at work who just thinks he is the greatest gods gift to mankind well. Is such a colleague a man with the egos so big as actually visible from space and that is sometimes difficult to bear for us is colleagues and he knows that because all of is also a man with intellectual capacity to fight his own super sized ego. Being. On the wall whos the fairest off them all. Big screen is oh im so sick paschal so desirable i just nuff myself. Im the best the best of all. And if so handsome with me im not myself mind its a great if so. Thats yes such marvelous photos im so photogenic to have to post them everywhere now of course. But i still miss social media star sun a social media beauty hope was true not. Understand everybody has to see this i will post it everywhere. I dont get it why isnt anyone calling me someone like me should be getting called all the time. Do you want an honest answer but if you insist you are on better bleach self centered on a narcissist alone known to be an isolated. If you happen to meet a narcissist run away fast they are incapable of love. But. Nobody is sure that im still the 1st of the malls. A man. Its time we all start to rethink all obsession with big maybe we should start minding Different Things the most Effective Energy souls are the most modest man definitely not old enough thats it for today thanks for watching and see you next week. Deadly 1000000000. 00 Business Nuclear weapons. Pulled out of the highest for a month with russia the world could be facing a new arms race slug most of the folks. Who are going to benefit from. The Nuclear Weapons cartel. Used to. A duel with words from. Where i come from you dont want a way from a call from station. When i was 5 years old my father took me to his fences and i was called on the spot. A sport that you loved soul until soul. Fencing is a language and a good sword fight is a conversation. Must leave your opponents understand that thinking new of the men to get close other wise and cons course. Its not unlike a tough interview really when interviewing politicians or corporate c. E. O. s you have to wait for the right moment just to get around that defensiveness then make your move dogfish. Yes im taking risks to get results. Ive got alphas and i work at d w. Y i subscribe to g. W. Books you meet your favorite writer the things id like to see myself as the kid sky in the strange grown up world do you know where your books on your. Frankfurt. International gateway to the best connection self in road and rail. Located in the heart of europe you are connected to the whole world. Experience outstanding shopping and dining offers and try our services. Bialik asked. At Frankfurt Airport managed by for. This is t w news live from berlin u. S. President donald trump hits out at the impeachment hearings calling then a disgrace and embarrassment. To senior officials who listen to a july fun cold between trump and his ukrainian counterpart expressed a concern scolding the conversation improper and unusual to form a special envoy to ukraine could focus its