People understood design is a way of shaping society. About how thats cost our car. With ideas that are part of our future looks on how a part of our brain. Is world 3 part documentary stories many w. Where do you go for new ideas to instagram right social networks are having a shoot impact on fashion these days influences are as important as fashion critics and supermodels how is this changing in the industry thats all a topic on shifted a. Thing off. As to o. T. The my outfit of the day instagram and fashion pretty much a Perfect Match after all instagram is all about visuals and making things look good many people within that for self presentation have already become rich through instagram some influenzas even known worldwide fashion brands rely on instagram they use the platform to define the image and to set new trends and some are working at a higher pace than ever before until recently fast fashion brands like h. And m. A primary had the quickest turnover they needed just 4 weeks to get a new look into their stores this is now much too slow for fashion brands they rely on algorithms designed exactly the clothes 1000000000 euros want. These days it doesnt take long before i left training on instagram gets picked up by retail is speed is of the highest importance ultra fast fashion brands like who own misguided from the u. K. And you would have asked question on vito ultra fast fashion brands are very good at copying the latest looks from celebrities and influencers and can get a design produced and ready for purchase in just one to 2 weeks im with my boy who fish markets with awesome fast fashion brands can you please wait until i wear this in real life before you were knocking off him kadesh in post last year under this photo ultra fast fashion brand misguided chose not to youve only got a few days before this drops online they oncet and tacked him kadesh and she didnt think that was funny so at the comedy and one more than 2400000 euros in damages was that bad news for the brand or good advertising of fast fashion is pretty smart heres how they bring an online trend to your closet in 2 weeks. Retailers were quick to adopt fishel intelligence for trend monitoring data used Image Recognition algorithms to analyze the clothes people post i. Signs up to 150 attributes her image. What the algorithm does is very similar to what im doing right now im scrolling through the feed and looking at pictures the difference is that the algorithm is much faster. And i can categorize and assign many more actual beats to the pictures to then sort the clothes into clear trends. Trends. Lets say flower dresses heartrending then a small test collection is produced and the tresses are shown in several variations based on the orders and their on line shops retailers can quickly learn what sells. So these days the clothes are mostly made and europe thanks to digitalize supply chain and short distances theres no need to store large Stock Companies can now produce on short notice. If you put one factor is that having things produced in asia has gotten more expensive. Another out of it is that if you want to play the ultra fast fashion game youd have to have items flown in by plane or taken together these aspects mean that its become less expensive to produce in the u. K. Highs in the 5. Ultra fast fashion doesnt have physical stores and Shopping Mall long lines at the Cash Register or suture mountains of clothes in a warehouse they only produce what is ordered online in small batches as needed some ultra fast fashion brands can offer up to 100. 00 new items of clothing online per day. Be enough progress theres definitely a demand for constantly evolving collections especially among the groups of buyers these websites are targeting this is a very young Customer Group who are active on social media and there its very important to constantly show new looks. But come on buying new things. 3 day theres no way thats environmentally sustainable. Fashion trends unnecessarily transients but consumers constantly buying new items damages the environment according to a recent survey 33 percent of women in the u. K. Consider an item of clothing wearing it twice almost practically new pieces get thrown away and to a nation contain is overflowing. The Retail Industry is responsible for more Carbon Emissions that all International Flights and maritime shipping combined the more clothes are produced the more resources are used to any chemicals. A clear reason to dislike brands fueling this trend. But on the other hand some British Fashion companies manufacture domestically instead of thousands of kilometers away because they need short quick supply chains thats an advantage. As is the fact that a culture of fast fashion is often only produced on demand so there is little stock surplus that has to be disposed when it. Is not always clear exactly why something becomes a social media trend take the amazon cold this winter cold for sale on amazon or stopped in 2019 it was so popular that he got his own Instagram Account people didnt made little models of it out of play dough and pie crusts a huge triumph for the label brands define the image on social networks and attract customers attention including mine i barely even noticed Old School Advertising like billboards anymore no surprise right. Traditional advertising has become less important for Fashion CompaniesOnline Marketing already accounts for more than half of their media budget and the proportion is set to increase. From brands have to present themselves on social media with stories with influences the have to be relatable and create experiences that generates added value for other. Fashion brands become quasi lifestyle consultants and retain customers through beauty to torrijos and other topics. Or they create a hash tag community where customers show how they wear the brand. Some Fashion Companies even have their own moderators who regularly meet stars to talk to them about this and that fashion becomes a minor matter here. Is that over the night i think that. Traditional Luxury Brands initially struggled with this type of customer loyalty. Vases or the stay in the past part of Luxury Brands like product. Was that they wanted to be very exclusive theyve opened up now. Look at gucci its sharing its brand and brand identity and this is led to high is so and also to a high level of enthusiasm especially among younger target groups. Gucci has even had meaning competitions to promote a watch to big advantage of social media is that the brands are independent from Advertising Networks or t. V. Stations and can communicate directly with their customers. Treating the customer like a friend is a lot of work for Marketing Teams friendships need to be maintained. Influencers for this millions of people follow them is what. Influencers their choices shape trends which is why many get paid by brands to promote products of commercials in. Fencers am to come across as giving tips to friends. Kylie jenner and kim cardassian are masters at the skill each has more than 150000000. 00 instagram followers. I reach that huge is attractive for companies but thats not the only reason why Influencer Marketing is booming. Brand Community Brand communities like the brand or labels. In true is to share their experiences both good and bad and that creates a sense of emotional proximity trust and credibility how. It an influencer fair and hamburg companies here are looking for new ways to reach customers by triggering emotions through social media. Their influence if affords you sort of follow an influencer through their day they may have similar challenges in Beautiful Moments to you especially for teens younger influencers go to school just like other people do maybe they have their 1st boyfriend or girlfriend of the same as everyone knows that creates a bond that isnt as present with a salesman its one for quite honestly guys almost like a real friend but there are also refreshing lee different instagram and like the high peace grandpa there are lawyers. His grandson janet did from back dresses him in luxury street fair and post pictures on instagram with over 700000 followers next entrance or grandpa also get sponsored. But even non real people can become influencers. Is an avatar created by the u. S. Startup broad with over 1000000 instagram followers her feed looks uncannily similar to other teen girls profiles avatar mccullough well known labels like health and klein and ambush and never spose the perfect from outer. An integral part of the scene micro influenzas they dont have millions of followers like carly kim campbell and co. They are important for companies because the mix of brands in everyday lives on their streams makes them more relatable to their father was to keep users on the platform longer instagram now also offers shopping directly through the app. Being able to shop without having to leave the app thats the idea behind instagram checkout. Uses can buy clothes handbags and shoes things on instagram directly in the app payment is by credit card pay pal data such as your shipping address can be saved to a few to purchase is on the platform keeps you updated regarding the status of the. Instagram checkout has been available in the u. S. Since march 29th the base of it isnt included brands such as burberry and prada. As well as. To date instagram shopping is available in 77. 00 countries products with a price tag if the user clicks to buy a product and browse the open which closes up to the purchase is completed so that the user is back on the stream. For instagram the goal is clear the more time you use a spend on the platform the more detail they use the profiles meaning personalized ads can be sold at a higher price for users is mainly about the convenience of browsing and shopping online without having to change platform but fashion conscious people can be pressured by instagram and if youre buying and you look at every 2 weeks youre not only hurting your wallet but also the environment some brands are offering Green Options the norwegian label collings launched an entirely virtual collection which means customers can get a picture of themselves in a perfectly tailored outfit without the outfit having to be made. And saves resources what you spend. Money on a virtual jacket and what do you think about fast fashion let us know thats all for me for today see an x. Time by. The terminator revolutionizes the machine. Everyone told me that i cannot turn in my humble electric but a new came in the old groove lives high tech years from austria give shots because hummer and unprecedented troll the great. Pastime of the stock come busting in red. On. Insta carone a moment of truth telling told 19 redefining with intervening in a small about process that catches on and it doj ability to be a joining up for instead of a. Trophy or trust very difficult for the marines to be in front of the job really is not the same threat then if youre a very good person you wrote the code with 19 field europes moment of truth. 35 projects on w. The global corona crisis you can find more Information Online at e. W. Dot com and on t. W. Social media channels. See. Please. We are living. In. The new