Ever cheaper meat comes at the expense of the animals well being cheap meat from poorly treated animals comes at the consumers expense too after all how can we ensure that the quality of animal products is good if the industry is all about reducing costs the cost of meat thats our topic today on made in germany the business magazine on torture fella its good to have you with us consumers have long viewed meat as a mere commodity without connecting it to the lives of the animals it comes from certainly applies to industrial poor production which favors scale over Animal Welfare and that means that pig farms in the cram the animals into tight enclosures with no room to move around naturally researchers are getting a better understanding of pigs just how smart sensitive even sociable they are these discoveries in turn are helping drive Consumer Preferences and driving demand for better or humane production methods lets take a look at a farm that tries to raise happy picks. These pigs need an unusually large amount of straw thats because of the enlightened approach taken by farmer got the element of its mine. Instead of viewing her animals purely as future food she treats them as living beings and places value on how they feel. She posts daily to social media with stories from her free range enclosure she believes that the set up appeals to consumers her pigs are not crammed into a single pan as is the case with conventional pig farming but are free to roam as a result the animals dont gain weight as quickly so rearing them takes longer and costs more money but the farmers determined to give the animals a decent life and your 2000 or so pigs seem to appreciate it. If weve basically created an activity area for the pigs with twice the amount of space and that costs more money the animals can choose whether to go outside go to the straw area or to the shower area which has a slated for this or maybe go to the resting area where they can choose where theyd like to go the whole day long. The farmer fences off her enclosure to protect her pigs from the african swine fever virus which is often transmitted by wild boar a few kilometers away and this farm run by your own alas also has around 2000 pigs he uses a system of containment doors and footpaths for protection. As on most pig farms in germany his animals are housed in a conventional pen that means their cage din 247 a set up that Animal Welfare campaigners criticize. But halos has other concerns right now since the outbreak of the african swine fever his livestock are worth around 20 euro cents less per kilo. The something you know its pretty easy to calculate if an average farmer in this region has 7 or 800 pigs that quickly adds up to a loss of 15 or 20000 euros im from one day to the next on the run down there prices falling because countries in asia are currently no longer importing german pork because of the african swine fever and Alarming Development for young ages and marketing expert Albert Hartman charlton germans tend to eat only certain parts of the pig which is why farmers here benefited from preferences that asian consumers have. The. Different markets complemented each other wonderfully. Germans primarily econ fry parts like pork up thats meat from the neck of the law any more pork chops. And a cutlet or. Asians tend to eat more of the fatty parts fit as well as parts with cartilage like the ears feet and tail fins. So much in demand here. And its over gets in when its going to become extremely difficult to find buyers for those parts in europe and other countries. If it is the taj. So given that also shes. Had already designed an alternative Marketing Strategy for the pigs in her animal friendly enclosure and now during the Coronavirus Crisis thats paid off. Zara dean runs a meat cutting plant that processes 80 pigs a week from the mill its money farm its a more complicated operation than at conventional large scale meat factories. In this case its not just the prime cuts that are being sold theres also demand for a wide variety of sausage concoctions. The resulting Meat Products are then sold throughout the country by south a dame cutting out the dip. Tendency on overseas export products. Still some parts are hard to sell even in traditionally Poor Congress germany. Fight of all things the us not so with their heads and pork belly were doing ok theres bacon and jelly loves us. But only to a certain capacity. Then dust was a pigs trotters tails and ears thats where we just dont have enough buyers we cant get rid of them 1900 they spent in the schools. But thats only a minor setback while conventional pig farms are absolutely depended on asian markets. Are still doing ok sales wise plus the price for her pigs has remained stable. As a business on the if its in terms of the fish and see where somewhere between conventional and organic and theres a big interest in this among farmers not just with this system here all animal friendly concepts in germany are seeing a major run among farmers and. And those concepts are also in demand among retailers low price Meat Products are now off the menu at the supermarket the only pork on offer at the meat counter comes from farms like months. Its 30 percent more expensive than conventional pork for supermarkets its a risk but they too see something beyond the immediate profits. We now have a different approach to selling meat our stuff feels that way too because its something you can better identify with. 0 these. May well have lost some customers who prefer budget meat from conventional farming. The coal but weve also seen an increase in new customers coming from further afield and sometimes. Around 55000000. 00 pigs are slaughtered every year in germany so far only a tiny portion of those is reared on animal Friendly Farms but. Is confident that their number will soon grow. To meet was a crucial element of humankinds early diet a long lasting source of energy there is costing tens of and therefore rarely on the dinner table today its a staple of our meals and we expect it to be as cheap as possible where it comes from these days thats anyones guess so how do we get to this point heres a brief look back at the history of meat. Creates markets where does our appetite for animals come from. Meat was highly valued by our ancestors the energy rich food even played a role in human evolution. As the human brain grew larger strategies weapons and twenties for obtaining meat improved. At 1st our ancestors a carcasses then they hunted mammoths bats wild boar the more prey the bigger the groups they could sustain. The formation of large cities ushered in local slaughterhouses different kinds of but just formed guilds and markets. Then came the Industrial Revolution in 1965 chicago opened its 1st meat packing plants in which entire herds of cattle were slaughtered and processed on assembly lines. The meat packing industry went global after world war 2 and Meat Consumption doubled meet once a sign of prosperity became an affordable commodity. In 29000. 00 more pork was exported from the e. U. Than anywhere else in the world with germany and spain at the top brazil and australia lead in the fact sports. Thanks to subsidies the e. U. And the us have flooded World Markets with cheap chicken countries like ghana cant keep up and have largely stopped producing domestic chicken meat. Nowadays its hard to figure out where the meat and markets comes from its bread fed slaughtered and processed in Different Countries according to where its cheapest Animal Welfare is usually disregarded. Scandals over rotten meat horsemeat in low wages and the damage done to the environment by mass meat production have harmed meats image. Although nowadays our brain gets enough nutrients from other foods while white Meat Consumption isnt going down but maybe the meat of the future will come from the uk. Well test tube taco meat may not sounds especially appealing but there is indeed a growing variety of meat substitutes that are carving their way into the market and with meat hardly a luxury anymore avoiding animal products has actually become a trend in many countries its not just concerns over Animal Welfare theyre driving the switch to begin diets but worries about the impact of animal products on our health and the environment. Its no secret the Food Industry is a climate killer producing more than a quarter of all c o 2 emissions worldwide thats more than the emissions of cars planes and ships combined farming accounts for 70 percent of all consumption of fresh water and 50 percent of all habitable land is used by the agriculture industry we have to rethink our system and our food and our products are being produced and soon we figure out. You us more or less. The Meat Industry is one of the worst for the climate. Cattle produce methane its a Greenhouse Gas which is 28. 00 times more potent than c o 2. But not only the climate is suffering. Animal welfare also falls victim talk craving for meat. Thats why the international n. G. O. S provenge has made it one of their goals to reduce the consumption of animal products. And its become more and more clear how much these animals which we call livestock suffer. These are animals that are bred under the worst conditions with the sole purpose of becoming meat on our way to bring in. The worlds population is forecast to grow to almost 10000000000 by 2050. And more people means more food in fact up to 60 percent more food might be needed thats not good news for our planet but there are environmentally friendly alternatives 5 this in shaft for example researchers at Oxford University have calculated that a plant based diet specifically the c o 2 footprint of a plant based diet could be reduced by 73 percent. Having out there. And the message seems to be catching on Meat Consumption in the global north has been declining for years one reason is the development of Meat Alternatives its a market thats been growing steadily in western countries the n. G. O. Hopes that by 2040 the consumption of animal products will drop by 50 percent. When youre found if you look at how fast the market is growing especially for a vegan and plan based on the alternatives then maybe were not so far away from this goal anymore if i had to make many consumers are now giving more thought to what they buy theyre paying more attention to the ecological and ethical effects their choices have. But many people still crave the taste of meat and have a hard time giving it up thats where Meat Alternatives come in. The traditional german Meat Processing company who can buy them picked up on the trend early on the company has been focusing on meat substitutes since 2015 success. Food it would not you will be in the live for the 1st time we sold more alternative products than meat and sausages. And demand seems to be growing all the time. That my studio and you look at studies and predictions about the world market and the German Market then you see the German Market is about 215000000 euro oil the prognosis for 2030 years that will be at almost 30000000000 euros by then. By fast. It seems like we may well be in the midst of a food revolution. One of the biggest winners would of course be the climate but Animal Welfare and our own health would benefit from a chain. To. The World Health Organization want in 2015 that processed meat and red meat could be linked to certain cancers. But what about these meat substitutes are they really healthy. On the whole these products have a lot of benefits studies have shown that red meat is quite problematic appears to be linked to a higher risk of Colorectal Cancer especially if you dont lot of it in general and you need to Pay Attention to the ingredients used in these alternative products sometimes they use quite a few additives stabilizers im also fires flavoring sometimes even flavor enhancer. So consumers need to take a close look at the Meat Alternatives on offer but we know that cutting back on meat would bring many benefits to our health Animal Welfare and the environment its time to rethink the way we eat and change is in our hands. So theres the case for substitute meat but of course livestock animals are raised for more than just their flash take leather perhaps one of the biggest animal products out there of course there already is fake leather usually made of plastics or were about to show you is an alternative form from indonesia its not made of plastic its not even made of plants it comes from fungus. Mushrooms are the main ingredient in the. Shoe. Leather look at this are not from animal hides but rather mycelium component of. Mycelium has Properties Similar to real lead but toxic chemicals are not needed to produce Small Companies around the world have begun to use this. Material is breathable flexible. Compared to my other my scale of leather use having a really huge advantage in Environmental Impact for example we can show less water we dont have to kill animals can do 1st of all farming so we can save some space and its also its really last carbon emission. Mushrooms mixed with sawdust to generate the fabric. After just a few days the tightly woven mycelium membrane forms on the outside of the blogs it can then be harvested and 10. This requires just a fraction of those who need it in traditional liver production. This has caught the attention of shearing. That their industry is one of the biggest contributor for carbon emission and we see that as as low as well as keep selling for well over footwear and as the sales grew we keep damaging the environment and it came materialization that we need to find the so sustainable solution. To the mushroom shoes can compete with real leather in terms of longevity remains to be seen costs for fungal leather shoes are higher than for those made of traditional. But the reason a guru is optimistic his order books of build up through the year 2027. Write a clever alternative there their report mention the problem of water consumption and other making the traditional animal other uses 10 times more water than the production of that fake leather from mushrooms according to some estimates the cost in water for a q. Of coffee is a whopping 900000 leaders a similar about for a queue of cotton why is that farm crops use up water through irrigation of course but agriculture and processing also contaminates Water Supplies that then cant be used and most of us arent aware of this level of water usage because we simply dont see it but the hidden or virtual water behind our products is just as real as the water we drink. What is virtual water. Lets take jeans as an example it takes around 8000 liters of water to make one path thats 53. 00 bathtubs full how come growing the cotton uses most of the water its a very thirsty plant if the rains fail cotton fields have to be irrigated. And if the cotton is to be spun into jeans it also needs coloring rinsing and bleaching that pollutes a lot of water. Virtual water is the unseen water that goes into the manufacturing of our product. Nearly 19000 liters per one kilo of coffee 184 liters for a kilo of tomatoes and about 15000 liters for one kilo of beef. In a country with adequate natural Water ResourcesHigh Consumption isnt a problem unless of course a lot of it gets polluted but in many regions water is scarce or supplies have been depleted by producing certain goods the water level in the r. L. C. Has dropped 18 meters because of irrigation in cotton fields its turned parts of was back you start into a salty toxic waste land. Tomatoes a cultivated in the parched reaches of Southern Spain using water piped into enormous greenhouses. And in brazil where theres a shortage of Drinking Water the countrys huge coffee plantations are never short of a drop coffee is a major export for brazil. Europeans import billions water guzzling goods and by extension all the virtual water needed to produce them seen from this perspective someone living in germany uses 3900 liters of water a day slightly over the global average but cooking showering and laundry make up only a small part of that most water used here is a virtual water hidden in the products around us. Well from the invisible water in our products to Something Else we dont notice that our farmed foods pest control what was once exclusively chemical based as been getting a 2nd look in many countries as concerns grow about insect die offs the effects of pesticides and runoff and groundwater and the health of the consumer thats enough to make your head buzz or at least rethink your approach to pest control methods and thats exactly what happened to one bug killer in germany it made him redesign his family business. I can sleep well i put warnings on my products. My but im skeptical. You know so i worry about my future but if its come before congress is. Like his father before him. House makes household insecticides the family run firm had been operating in the same way for decades until these 2 artists called its purpose into question. Me. Something made me rethink and look at insert executive. Director house and the artists joined forces they organized an event to raise awareness for insects and their preservation. In. The village residents ended up collecting 992 flies one lucky specimen eva one a prize the fly erica was treated to an all expenses paid spot weekend with her owners flight included. Tattle all day as weve been out and about with erica not one person has given us funny looks or called us a bit loopy indepth. The event prompted hum state house to put his companys future on the line hes invested around 2000000 euros in the conservation of insects and other small creatures. The project also includes setting up green groups to compensate for the animals his products have killed. The roof of his headquarters. This has also become a home for insects. By products kill insects makers by i dont see a contradiction in making insecticides one of the same time helping insects. From kilo to say if you really or is this just a marketing ploy. Because these days products that can buy just environmentally friendly couldnt chills tend to sell better. Because this can marketing guns and then this isnt about marketing because i want to see the market reginas device i was seen in the mornings on my product. Each product has a big label about the dangers involved for him. Houses now introduced alternatives that he feels more comfortable with such as this live trap for fruit flies. The insect is attracted to the side of in it and then trapped in the cylinder to escape unharmed. As for the rest of us arent really going for this product because its not obvious why i should say fruit flies. His company has seen turnover drop by 25 percent his profits have fallen even more so wouldnt simply selling the phone be the logical business move. Because selling would mean surrender and giving up responsibility of any government of congress and the only benefit my rise will carry on with insecticides carted out as he himself by saying a business and i have the leverage to generate awareness and show this transformation is possible so the sadness in the times for months on the biggest let houses cling to demonstrates his commitment to that message as he piles up the company car park to create a new insect oasis thanks but he cant say for sure when his own metamorphosis will be complete. It. Not your average bug killer there but maybe a sign of the times more and more consumers are taking a 2nd look at how they interact with animals whether the ones on their plates or buzzing in their backyard thats across today made thanks for watching and we hope to see you again so. Article 5 of the universal declaration. No one shall be subject. To. The cias still dedicated time and effort. Into researching torture methods. And the results lead to one of the darkest chapters in u. S. History. 15 minutes on g. W. Is growing in this city. In the form of. The super foods that are also good for the good the primordial plants the futuristic resource and they can do even more cars coming from 2 continents present their green vision. Of all 3000. And 90 minutes on t w. I was issued when i arrived here i slept with 6 people in a room very similar it was hard i was fair. I even got white hair. Learning the german language head never got this gives me a little bunch making to entrust the lives of say you want to know their story my sons birth fighting and reliable information for margaret. Its their obsession for spectacular pictures. Its their passion for nature. Its their complete devotion that makes the best wildlife or top the 1st in the world. Estimating them to come out in a. Confrontational and stirring. 5 adventures. One goal. The preservation of our planet. Its not just an issue of heart trees and certain kind is it more. Its awesome thats. Awesome. Passion for trial starts november 6th on to the w. This is the dummy news of live from by lend a landmark lawsuit against a Search Engine giant the u. S. Government is taking google to court the department of justice has announced that it is suing google accusing the company of men taining and illegal monopoly of the Online Search an advertising markets also coming up curfews and closures your