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The ad was run by some property agents in Singapore, featuring a photo of a couple with their baby.
The caption shared how the agents had met "Shi Xian" and "Cheryl", who are "working parents with a young daughter".
They supposedly met when the couple was looking for a new home (either a more "spacious home", or a condominium "upgrade") after their 4-room HDB flat had met its Minimum Occupancy Period.
But something was a little off.
"We didn't buy no HDB," Hiew said in his Instagram story. And perhaps more importantly: "I'm not Shi Xian."