Ecommerce accounts for nearly a third of several electronic categories, research shows

Ecommerce accounts for nearly a third of several electronic categories, research shows
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Synopsis
E-commerce contribution to total FMCG sales touched an all-time high of 2.8% in 2020 up from 1.9% a year back. Large manufacturers like Hindustan Unilever, ITC, Nestle and Marico have said their e-commerce contribution has more than doubled in 2020 to around 5-6% of total sales.
Agencies
Company CEOs and trackers said the shift to e-commerce last year might be permanent for most of the categories.
Ecommerce now accounts for nearly a third of several electronic categories, almost half of smartphones sold and about a fifth of all apparel sales in India, increasing at their highest pace in 2020 when most consumers hunkered down in their homes due to Covid related restrictions and feared shopping at brick-and-mortar stores, as per just released data by researchers GfK, Nielsen, IDC and company officials.

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