In the midst of social media posts of holiday reunions and year-end parties, the Dec. 16 post of Maurice Jitty Villaester strikes a discordant but essential note: his face-to-face talk about the human immunodeficiency virus (HIV) and the acquired immunodeficiency syndrome (Aids) with residents of Barangay Zapatera during the RED (Raise Awareness, Encourage Testing, Develop Solidarity) Campaign organized by the Asian Medical Students Association-Service-Oriented Medical Advocates (Amsa-Soma) and the Loveyourself Inc. Cebu.