Evolving market dynamics foster consumer inattention that can lead to risky purchases, says researchers

Researchers have developed a new theory of how changing market conditions can lead large numbers of otherwise cautious consumers to buy risky products such as subprime mortgages, cryptocurrency or even cosmetic surgery procedures.

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Lugano ,Ticino ,Switzerland ,Hungary ,Hungarian ,Michelle Barnhart ,Lena Pellandini Simanyi ,University Of Lugano ,Oregon State University College Of Business ,Journal Of Consumer Research ,Consumer Research ,Oregon State University ,Market Dynamics ,Collective Ignorance ,Spiraling Risk ,