f'real Introduces Mobile Game Rebooting its #FrealAF Campaign
On-the-go, blend-it-yourself frozen beverage brand introduces "f'real Shake Run," a mobile runner game, offering Gen-Z consumers a new Alternate F'reality to explore
News provided by
Share this article
EMERYVILLE, Calif., April 20, 2021 /PRNewswire/ --
f'real, the purveyor of on-the-go, blend-it-yourself (BIY) frozen beverages, today unveiled "f'real Shake Run"- a custom branded mobile runner game - and kicked off a reboot of its "Choose Your Alternate F'reality" (#FrealAF) campaign consisting of TikTok creator activations, a Twitch streaming event, and creative, which will be leveraged across online, mobile and social platforms and featured in C-stores nationwide. The campaign will transport f'real's Gen-Z consumers further into their "Alternate F'reality" than ever before.