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The head of Facebook’s Instagram segment opened up about some potential plans for the company in a recent interview.
What Happened: Instagram head Adam Mosseri said the company is exploring a subscription model that would allow subscribers the ability to sell access to exclusive material, The Information reports.
“There’s different ways to facilitate a financial relationship between a fan and a creator,” Mosseri said.
The
Facebook Inc (NASDAQ: FB)-owned Instagram would allow its creators to monetize its large number of followers through the subscription offering similar to what other companies have done.
“Being able to subscribe to some differentiated or unique or exclusive content actually feels more additive as a fan than seeing an ad.”