FarmERP to take B2C route to extend reach to farmers, consumers

FarmERP to take B2C route to extend reach to farmers, consumers
January 12, 2021
Sanjay Borkar, CEO, FarmERP×
Pune-based agri-tech enterprise resource planning platform FarmERP is setting up a B2C version of the software product to expand its reach among farmers and also connect them with consumers later this year.
“Right now our platform is being used by farmers through the businesses and FPOs. We would like to focus on connecting with farmers directly offering them climate smart and crop specific advisory besides providing market linkages with the consumers,” said Sanjay Borkar, CEO and Co Founder of FarmERP.
“B2C is very important step in 2021 as the market is mature and technology has penetrated with farmers using mobiles aggressively,” Borkar said.

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