First Look: Rapha Releases New Line of MTB Apparel
Jun 3, 2021
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For the past seventeen years, Rapha's focus within cycling has been on the pavement variety. But in their mission to "make cycling the most popular sport in the world," they're working with the likes of Jill Kintner, Ella Conolly, Adam Craig, Bryn Atkinson, Eliot Jackson and Joey Schusler, to launch their first mountain bike apparel line. When I spoke with Rapha in January of 2020, they said that they had always been inspired by mountain biking, but the investment from Tom Walton and Steuart Walton (RZC Investments), both of whom are avid mountain bikers, played a role in the decision to enter the mountain bike apparel market.