“As we continue to transform our business, Hudson’s Bay is creating exciting depth to its fashion matrix, with coveted brands and curated experiences that provide Millennial and Gen Z style-seekers with a destination to find fashion that suits their lifestyle,” Wayne Drummond, Chief Merchant at Hudson’s Bay said in a press release.
Forever 21 is just one of the brands that HBC has added to its roster in recent months. In the spring, Hudson’s Bay added Mango Men, Sanctuary, Sweaty Betty, AFRM, Rollas Denim, and others.
This fall, the retailer will launch Jack & Jones Premium, Compania, Nia The Brand, BDG by Urban Outfitters, and Wild Pony.