From physical to digital: Adobe's impact on ICICI Securities' digital journey

ICICI Securities has embraced digital transformation in the BFSI sector, prioritising customer insights and hyper-personalised experiences.

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Zankhana Srivastava ,Financial Services Institutions ,Securities Ltd ,Vice President ,Digital Cross Sell ,Artificial Intelligence ,Adobe Experience ,Digital Transformation ,Customer Data ,Hyper Personalised Experiences ,Digital Business ,Digital Solution ,Adobe ,