Gamescom switches from a hybrid to all digital event
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The past year has been tough on physical events, as the ongoing COVID-19 situation prevented mass gatherings of large groups of people in public spaces. As the pandemic started to slow down and vaccines have started rolling out, there was hope for some âhybridâ event plans for Gamescom 2021, but the organizers have revealed they are now officially switching back to an all digital event.
The announcement comes after multiple event partners were not yet prepared enough to plan for physical conventions: â
even though the hybrid concept was very well received by the partners, we had to recognize that Gamescom still comes too early for many companies in the industry due to the required planning reliability,â said Oliver Frese, the Chief Operating Officer of Koelnmesse.Â