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JOHANNESBURG,
(CAJ News) – THE German automotive industry is strengthening its partnership with Africa, where it sees significant potential.
As part of the expansion of ties, the German Association of the Automotive Industry (VDA) has partnered with the African Association of Automotive Manufacturers (AAAM) as part of the Partner Africa project of the German Federal Ministry for Economic Cooperation and Development (BMZ).
The partnership-based ties between VDA and AAAM comprises cooperation with local and regional structures.
This is to help the automotive industry improve access to sometimes difficult markets.
For VDA, cooperation with Africa focuses on expanding the sustainability strategy beyond products and production to include energy sources, such as e-fuels, and digital mobility solutions.