Going beyond keywords: how conversational insights take the guesswork out of marketing
Going beyond keywords: how conversational insights take the guesswork out of marketing
Conversational marketing platforms enable brands to use AI-powered chatbots to “speak” to consumers, leveraging conversational data to guide customers through every stage of the buying funnel
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Keywords represent the tip of the iceberg when it comes to understanding consumer intent
Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want
Below, we’ll discuss how conversational marketing platforms like Spectrm use natural language processing (NLP) and artificial intelligence (AI) to guide customers through the buying funnel