Google bridges gap between CSP demand and revenue growth with Anthos
SHARE
Over the past couple of years, there’s been a seismic increase in the global demand for cloud service provider infrastructure and services.
Whether society realizes it or not, most of our activities online — from work to play and everything else in between — are reliant on web products hosted on the cloud. This soaring demand, however, hasn’t always meant increased revenue for the operators that provide these services.
“When I look at the industry itself, unfortunately, all of that huge demand is not translating into revenue, because as an industry, the revenue is still flat-lining,” said Amol Phadke (pictured), managing director and head of global telecom industry solutions at Google Cloud. “In fact, the forecasted revenue globally for the industry over the next 12 months is three to 5% negative on revenue, right? So one starts to think how come there is so much demand over the last two years, post-pandemic, and that’s not translating to revenue?”