Graham McGregor is a marketing advisor.
OPINION: In many businesses it can be useful to test offering a "Good, Better or Best" package to your clients.
Here are two examples to get you thinking:
Example 1: Camping Equipment
Imagine you sell tents and camping equipment, and you are talking with a potential client who is keen to buy a tent to do some camping with his young family.
After asking a few questions you might say something like this...
There are three options that are worth considering when buying a tent to do some camping with your family.
A good option is the A tent.