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What is good for audiences, is good for business: How BBCs commitment to verified journalism is shaping brand safety for advertisers | Analysis : vimarsana.com
"What is good for audiences, is good for business": How BBC's commitment to verified journalism is shaping brand safety for advertisers | Analysis
In an exclusive, Campaign speaks to BBC about why the broadcaster believes funding ethical journalism combats false information, while ensuring brand security and connecting with audiences in a credible media setting.
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