16th February 2021
Heineken has revealed that it will implement Blue Yonder’s machine-learning (ML)-powered demand planning solution to keep pace with rapidly changing consumer demand patterns during the pandemic.
Blue Yonder will provide the global brewing giant with solutions to achieve improved forecast accuracy and always-on planning capabilities. The improved demand signal will feed into Blue Yonder’s Luminate Platform that is claimed will translate into greater supply chain performance.
Heineken already uses Blue Yonder’s end-to-end supply chain planning solutions in many of its operating companies to optimize and orchestrate decisions across sales, supply chain, operations, and finance. Going forward in the next few years, the company will deploy the new demand planning solution in five of its largest operating companies worldwide.