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SMS can be used in so many different ways and it is widely acknowledged to be one of the most important tools for marketing and customer outreach. Sending SMS messages is highly effective because they have such a high open rate compared to other messaging mediums. In fact, more than 90% of SMS messages are opened within the first hour of someone receiving them. Compared to email open rates which are far lower, any business which is able to utilize SMS effectively can see some huge benefits. To help organizations utilize this excellent tool effectively, here are the ways you can use SMS for your business.