By Mihai Vlad, vice president of machine learning, SDL, part of RWS Holdings plc
We entered 2021 with renewed hope — vaccines on the horizon and a respite from the seemingly ever-long gloom of COVID-19 lockdowns and restrictions. In the absence of human-to-human contact, there's no denying that technology has helped bring us all closer together. But our reliance on technology has forever changed the way companies will need to engage with us.
In our predictions for 2021, we set out three key themes that we foresaw would underpin future success. These can be applied to how businesses operate in a post-pandemic environment — to be agile in how they work and communicate with their customers and for companies to embrace intelligence by taking full advantage of the latest developments in artificial intelligence (AI) and machine learning.