How Important Is It to Define Your Ideal Client?
Knowing the type of client you are looking to serve will allow you to design the best products and services needed by them.
When an RIA owner asks us to perform an Operational Diagnostic review of their business, they typically have two burning questions:
Have we chosen the proper technology tools and organizational structure to support our firm’s growth?
Do we have the right employees in the right seats, and are they engaged and committed to our firm’s mission?
The first step in our process is always to request a high-level overview of their marketing presentation to a prospective client, which surprises the owner a bit. He or she usually looks a bit confused and says, “We’ve asked you to conduct an operations and technology assessment, not a marketing assessment—our marketing presentation has nothing to do with it,” to which we always reply, “Your marketing presentation has