How Refinery29’s Unbothered Produces Must-Attend Virtual Events for Black Women
Experiences like Wash Day offer serviceable tools, entertainment and connection
Wash Day offered four virtual sessions with talent including celebrity hairstylist Nigella Miller.
Unbothered
January 19, 2021
Ten months into the Covid-19 pandemic and it’s difficult for consumers to not feel virtual event fatigue. But Unbothered, Refinery29’s sub-brand for Black women, is still managing to grow its audience through virtual experiences that tie into the brand’s mission of creating a safe space for Black women to feel seen and heard.