How to harness the power of first-party data
As third-party cookies head for extinction it will create more opportunities for advertisers who work with trusted publishers, The Wall Street Journal | Barron's Group's David Minkin tells Campaign
The Wall Street Journal | Barron's Group’s David Minkin is uniquely well placed to talk about how the death of the third-party cookie is impacting both advertisers and premium publishers.
He is the vice president of strategic planning & delivery at the Exchange, The Wall Street Journal | Barron's Group’s in-house adtech company. On 2 June he spoke at the Campaign Connect event, sitting down (virtually) with Campaign’s editor-in-chief, Gideon Spanier, to discuss the future of advertising and the role of first-party data in that future.