How to Test Beauty Products Virtually on Google Shopping
Photo: Becky Starsmore (Shutterstock)
Google search’s new online shopping feature makes buying beauty products online slightly less of a gamble. You can now virtually “try on” beauty products from Google Shopping using professional models or, if you prefer, on your own face—thanks to a little augmented reality magic and your smartphone’s selfie camera.
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At launch, only select products from Black Opal, Charlotte Tilbury, Estée Lauder, L’Oréal, and MAC Cosmetics are supported, but Google says it plans to include more soon. The company also hopes the new virtual try-on features will inspire more brands and expand the types of products users can preview in the app.
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