Courtesy of Evergreen Strategy Group
Insider
A crisis can be a chance to get leadership and staff on the same page about the company's mission.
The CEO should remind employees why they come to work, and should encourage questions and feedback.
Make sure your messages to employees and to the general public are aligned to avoid confusion.
This article is part of a series called "IQ to EQ," which explores the management styles of inspiring business leaders. Check here for similar stories.
A crisis can leave an organization's leadership scrambling to figure out what to say.
Employees are likely concerned about the company's future — and their own. They're also likely looking to their chief executive for a sense of how prepared their company is to weather the storm.