Country Radio Seminar Study Sees DSPs Encroaching on Beloved FM Format During Quarantine
Country Radio Seminar Study Sees DSPs Encroaching on Beloved FM Format During Quarantine
A research study showed most active country fans believe they can better hear their favorite songs on DSPs... yet, if they had to make a choice, would still narrowly opt for their local FM stations.
Chris Willman, provided by
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A research study released during this week’s virtual Country Radio Seminar zeroed in on how DSPs have encroached on — and in some ways pulled ahead of — traditional radio during the pandemic, while stopping short of pushing the panic button for terrestrial FM radio.