Huuuge Games Acquires Traffic Puzzle, for US$38.9M
The total consideration of this transaction was $38.9m USD.
The acquisition marks the first milestone for the company’s M&A and Build & Buy strategy, as Huuuge expands its reach into the high-growth casual games segment and accelerate its revenue diversification initiative.
In 2021, the company focuses on improving its monetization metrics within existing games, new product development and scaling of new franchises, improving profitability and EBITDA delivery and, as said above, expanding the business through M&A.
The genre of puzzle games – , to which Traffic Puzzle belongs – is the largest category within the casual segment, accounting for 56% of casual game revenue in 2020. Alongside social casino games, the category is a primary focus for the company’s product line-up.