Initiatives include an identifiability study to balance privacy and ad targeting, plus post-cookie attribution
Chrome users will be able to delete cookies without losing first-party data.
Source: Google
December 16, 2020
Experiments are underway at Google to engineer a sustainable ad-funded internet after the platform withdraws support in 2022 for the third-party cookie, the web’s default means of monetization since the 1990s.
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