Instagram’s next big step is to help its creators make more money. The company is working on a range of tools including Creator Shops, affiliate commerce, and a “branded content marketplace.” The Creator shops will be part of the eCommerce push. Facebook’s Mark Zuckerberg announced the move while speaking with Adam Mosseri, head of Instagram during a live stream on the app.
Starting with Creator Shops, it would be an extension of Instagram’s current shopping features. These are meant to allow businesses to sell products. “We see a lot of creators setting up shops too, and one part of being a content creator business model is you create great content, and then you can sell stuff, and so having creator shops is awesome,” Zuckerberg said.