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Two weeks ago, we reported on a new PR app that aims to streamline work processes in the industry for both PR pros and brands. Overall, it’s a great product if it means both PR pros and brands—especially those who aren’t able to afford full-fledged agency services—can feel like the process is more democratised.
“A feature that could redefine earned media altogether is the app’s ‘guarantee coverage’ offering. This is how it works: Any media publisher or news platform that wants to be a part of Supernewsroom’s ‘guaranteed coverage’ offering will have to submit a domain authority score to gauge the site’s unique visitors and other metrics. Once a rate is decided, the publisher can choose to publish any releases that come through and will be paid according to the pre-determined rate. The agency or company pays Supernewsroom for the release blast, and Supernewsroom then pays the publisher a cut should they decide to cover the news based on the release.”