It's A Gen Z(ero) World. But, You Don't Need Millions To Get Their Attention.

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As expected, commerce reigned at the annual Coachella music festival, but which food and beverage companies stood out? We have a report. Also, Laura Merritt of Diageo Beer Company discusses how Guinness’ non-alcoholic Zero variety is helping the brand cultivate a new generation of consumers.

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Ireland , Irish , Archer Roose , Ray Latif , Laura Merritt , Diageo Beer Company , Lucky Energy , Heineken , Diageo , Mission Craft Cocktails , Guinness , Expo West , Bitchin Sauce , Little Goat , Evolution Fresh , Athletic Brewing ,

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