'Little Book' Writing Big Chapter In Freddie Noe's Jim Beam Career

For Jim Beam, the nickname Little Book is marketing gold. Coming from a grand sire as well-known as Booker, such a sobriquet is destined to become a brand. In this case, a brand of mingled whiskeys created by his grandson.

Related Keywords

Booker Noe ,Pa Noe ,Freddie Noe ,Fred Booker Noe ,Kay Noe ,Fred Noe ,Hank Williams Jr ,Sandy Noe ,Steve Coomes ,Basil Hayden , ,Jim Beam ,Little Book ,Road Home ,Knob Creek ,Small Batch ,Whiskey Wash ,Little Book Chapter ,Hank Williams ,