iTWire
Tuesday, 20 April 2021 07:08
Local search firm warns SMBs about iOS privacy feature
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Image by Tumisu from Pixabay
The director of an Australian digital marketing solution provider has warned that the next update of iOS by Apple will affect local businesses who are running their own Facebook Ads, preventing the social media giant from gaining access to some user data unless the user approves of it.
Adam Boote, director of Digital and Growth at Australian firm Localsearch, said in a statement that the latest iOS update would be "another whack" for small and medium-sized businesses which were running their own Facebook Ads.