Kerala Consumerfed enters online marketing
The Kerala State Cooperative Consumers’ Federation (Consumerfed) has entered the online market with the launch of its web portal. The portal was launched in the presence of Consumerfed Chairman M. Mehaboob and Administration Manager P.K. Anil Kumar, reports the Hindu.
The portal is being launched to cater to the needs of consumers who stay indoors during the lockdown. All products of Triveni supermarkets will be available in the portal and will be delivered on the doorsteps within 24 hours of ordering.
The Consumerfed had already started home delivery of goods from Triveni supermarkets and Neethi medical stops based on orders received on WhatsApp. Mobile Triveni stores are now available in rural areas, especially to reach out to containment zones.