KP Snacks Fires Up McCoy's Range With New Addition

11th December 2020
KP Snacks has expanded its McCoy’s crisp brand with the addition of a new ‘Fire Pit’ range, inspired by the trend of open fire, or ‘wood fired’ cooking.
The McCoy’s Fire Pit range comes in three flavours – Flame Roasted Peri Peri, Flame Smoked Chorizo, and Flame Scorched BBQ Ribs.
The company stated that the launch taps into the fastest growing CSN flavours of Spicy (+7.1%), Meaty (+5.8%) and BBQ (+4.5%), with smoky, chargrilled flavours traditionally associated with cooking meat slowly over an open fire.
Kevin McNair, Marketing Director of KP Snacks said: “McCoy’s is one of our most successful brands and a leader in the CSN category, across both singles and multipacks. Flavour is the most important factor in CSN and we are extremely excited to bring something differentiated to the market that capitalises on this trend whilst bringing fun and innovation to the category”.

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