Indian smartphone maker Lava has just announced the new Lava Z1, Lava Z2, Lava Z4 and the Lava Z6 as part of a renewed push for market share in the very competitive and aggressive affordable Android smartphone space in the country. The fact that all devices will be priced under Rs 10,000 but the real talking point, and one that should definitely catch your attention, is the ability to customize your Lava phone. These Lava Z-series phones, once customized, become the MyZ phones. The new Lava phone line-up come at a time when there is an even greater focus on smartphone manufacturing within India as well as the push for Made in India products as part of the larger Make In India and Atmanirbhar Bharat initiatives.