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(LEAD) K-pop companies rush to create spaces for fans
June 4, 2021
In a sign of the growing importance of K-pop fans, major agencies and labels here are launching venues dedicated to them at their corporate sites.
While companies have temporarily operated pop-up stores and exhibitions for K-pop fans, the recent openings of these permanent venues mark a shift in how they view fans for business growth.
Hybe, the company behind BTS, Seventeen and Tomorrow X Together, in May opened Hybe Insight at its new company headquarters in central Seoul.
The 4,700-square meter space spread across two basement floors at Hybe Yongsan is a “music museum” for its artists and fans, according to the company.

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