Lifestyle brand Draught Season links beer and Black history in crafty campaign
Ale Sharpton reppin Piano Keys in BIBH gear (Photo credit: Fulani Jabri)
Since its late 2020 launch, Atlanta-based lifestyle brand Draught Season has made its presence known among beer purists and industry influencers alike. By fusing hip-hop-inspired lexicon with beer-friendly lingo, Draught Season has cleverly developed timely fashion collections that resonate well among hip beer enthusiasts. Its most recent collection is a tribute to Black History Month, duly titled, “Beer Is Black History.” It features BIBH-adorned hoodies, T-shirts, sweatshirts and trucker caps.
This capsule collection delves into the origins of beer making while aligning with key influencers such as Killer Mike, Ale Sharpton, Sean Falyon, Peter Kiley and Craft Beer Chris. All boast a shared passion for the craft.