LinkedIn introduces Event Ads and “boosted” posts
Posts can now be promoted directly from a brand’s LinkedIn page, and the platform is also launching a new Event Analytics tool alongside its Event Ads.
George Nguyen on May 25, 2021 at 11:59 am
LinkedIn has introduced Event Ads and the ability to “Boost” organic posts from within a brand’s page, the company announced Tuesday. Alongside these ad products, the professional networking platform also announced Custom Streaming integrations and Mobile Page Analytics.
“Boosted” posts. Brands can now increase their post’s reach directly from their LinkedIn page. This feature, known as “Boost,” creates a campaign in an ad account associated with your page.