It makes use of historical data from Google Analytics and monthly spends.
06 Apr, 2021 - 05:53 PM IST | By indiantelevision.com Team
NEW DELHI: Marketers always want to understand the impact of their marketing activities and use the available historic data to design impactful future campaigns while avoiding media spend wastage. To materialiwe this goal effectively, Logicserve Digital has launched Traffic Cost Predictor (TCP), a unique tool that could uplift media plans with predictive analysis. This tool makes use of historical data from Google Analytics and monthly spends to predict the results of the media plan.
TCP is very easy to use, and it is expected to showcase interrelationships between different channels too. Currently, the beta version of TCP is available for free.