Lucozade Zero rolls out price-marked cans
Print
Lucozade Zero is adding two 330ml cans to its portfolio, following the launch of its Tropical flavour.
The 65p price-marked cans are available from this month in Pink Lemonade and Tropical flavours, supported by outdoor, digital and social media advertising this summer.
Lucozade said 58% of total soft drink volumes are made up of low- and no-sugar drinks and over the past few years, shoppers’ spending on these drinks has increased by 29% and 33% respectively.
Zoe Trimble, head of Lucozade Energy at brand owner Suntory Beverage & Food, said: “Introducing Lucozade Zero Tropical and Lucozade Zero Pink Lemonade in a 330ml can format makes total sense and offers retailers a real opportunity to bring new shoppers into the Zero brand.