Throughout the past decade and a half, Luke Bryan has built a successful country music career that encompasses not only his studio albums and amphitheater and arena tours, but also his Spring Break series of EPs and concerts, his Farm Tour and its corresponding EP, and, most recently, his Crash My Playa concert vacation event.
All three ventures have proven successful, but Bryan admits he and his record label and management team knew each was a risk.
"I think there's a lot of naiveness behind building things like Spring Break and Farm Tours," Bryan reflected during an artist Q&A at the 2021 Country Radio Seminar, held virtually in mid-February. "It was methodical, controlled naiveness."