Luxury pre-owned timepieces in high demand, Swiss watchmakers warm up to the idea
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Last Updated: Apr 08, 2021, 03:41 PM IST
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Watch brands like Audemars Piguet and established retailers like Bucherer have already started selling pre-owned watches, while eBay recently launched an authenticity guarantee for luxury watches sold on its marketplace.
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ZURICH: Swiss luxury watch brands have long considered the market for second-hand watches as a potential threat to their business, but now their view is shifting as they see it can provide valuable insights into pricing and demand.
Initially seen as cannibalising sales of new watches, the market for previously owned or "pre-owned" watches has become the best place to assess the value of a watch over time and provide liquidity to watch owners who want to trade in their watch for a new one.